1. Background
The African continent has the highest percentage of women entrepreneurs in the world. According to the Global Entrepreneurship Monitor (GEM) 2016/17 Women’s Report the female entrepreneurship rate in sub-Saharan Africa is 25.9% of the female adult population, meaning that one in four women starts or manages a business. These women, however, face a $42 billion financing gap for African women across business value chains. AFAWA (Affirmative Finance Action for Women in Africa) is a pan-African initiative by African Development to bridge this $42 billion financing gap facing women in Africa. E4Impact is an initiative launched in 2010 by ALTIS – Graduate School of Business and Society of Università Cattolica del Sacro Cuore, with the objective of supporting the startup and growth of new businesses in Africa. E4Impact Foundation is implementing the WONDER (Women led opportunities through Networking for the Development of
Entrepreneurial Resources) project which is designed to build women capacity by equipping them with skills, knowledge, and tools to optimize and refocus their businesses for growth and scale-up.

WONDER is aligned to the objectives and themes of its innovative approach to improve African women led SMEs access to finance. The project will be implemented in Kenya and Cameroon and will work with 150 women-led businesses. Wonder project also aims to
create synergies with government, financiers and other stakeholders that are working with the women entrepreneurs.
The WONDER project is being implemented by E4Impact in Kenya and Cameroon.

2. Marketing and Branding Agency
E4Impact wishes to hire a marketing and branding agency/ expert to provide support to the Project as outlined below. The objectives of the marketing and branding agency support for the Project are therefore to (1) provide the Project with a strategic direction and corresponding action plan with regard to communications, (2) provide a high level of visibility to the Project through branding, tools and a comprehensive campaign.

3. Scope of Work
The Marketing and Branding Agency will be responsible for supporting E4Impact Foundation to Raise awareness on the initiative among all our stakeholders as well as communicate effectively on WONDER’s rationale (why) and approach (how) in a way that
encourages participation from key stakeholders.

4. Roles and Responsibility
4.1. Task 1: Communications Strategy
Develop a Communications Strategy for the Project, which is based on formative research/rapid communications, needs assessment of various stakeholders, along with a corresponding action plan to create visibility for the WONDER Project. It is envisioned that the communications strategy and general approach will entail an effective mix of mass communications, general and targeted advocacy, community mobilization, and social messaging. The tools will range from mass media to social media, direct interaction, media engagement, and the development of strong branding and platforms at the state level.

4.2. Task 2: Marketing Deliverables

ii. Develop and produce marketing collateral following the communication guidelines for Kenya (English) and Cameroon (French)

• Prepare social media text in English and French for social media platforms, Facebook, Instagram, Twitter & LinkedIn for Call for application Phase I and Phase II.
• Develop marketing collateral e.g., Call for application posters- communicating the different program objectives such as the eligibility criteria, the program benefits,
• Prepare a promotional video for WONDER project
• Prepare Editable templates such as Countdown posters, Posters reflecting the different competition phases, Posters reflecting finalists in the different phases, Judges’ posters, Participant posters, Testimonials, Bootcamp, Pitching Programs and Certificates for Participation. Ensure that the branded collateral dimensions are customized to the various platforms we are using to roll out the call for applications
  (Facebook, Instagram, Twitter & LinkedIn) (This is an indicative, not exhaustive list)
• Design branded merchandise e.g., Briefing books, T-shirts, Roll-up Banners, Teardrop Banners, Notebooks, Pens, etc.