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Vijana in KilimoBizz Project



Project Title: Vijana in Kilimobizz -Youth Innovation Challenge
Duration of Contract: 2 Weeks
Subject: Marketing and Branding – Web Design & Development Service


There is a remarkable business revolution happening quietly in Kenya. A large number of youth-run businesses are sprouting up in different sectors and disrupting current modes of business, bringing in new opportunities and creating more employment. The “ Vijana in Kilimobizz Youth Innovation challenge”; an initiative of the Mastercard Foundation, the World Food Programme, and being implemented by E4Impact, is in search of high-impact, youth-led, innovative solutions that strive to create job opportunities for young people and accelerate food system transformation across the production, aggregation, processing, distribution, and consumption segments.

E4Impact is an initiative launched in 2010 by ALTIS – Graduate School of Business and Society of Università Cattolica del Sacro Cuore, with the objective of supporting the start-up  and  growth  of  new  businesses  in  Africa.  The   “Vijana  in  Kilimobizz- Youth   Innovation   Challenge” is being implemented in  four regional blocs: Lake Region Economic Bloc (LREB), North Rift Economic Bloc(NOREB), Frontier Counties Development Council(FCDC), and South Eastern and Aberdares Region Economic Bloc.  

The challenge is aligned with the objectives and themes of its innovative approach to improving Youth SMEs’ access to finance by encouraging innovation and innovative thinking around agriculture and agribusinesses across the entire food system. Further, it is designed to build the Youths’ capacity by equipping them with skills, knowledge and tools to optimize and refocus their businesses for growth and scale-up. The innovation challenge also aims to create synergies with the government, financiers and other stakeholders that are working with Youth entrepreneurs.

E4Impact wishes to hire a Marketing & Branding Agency with website design & development capacity to provide support to the Project. The objectives of the agency/ expert support for the Project are to:

  1.   Provide the Project with expert web services.
  2.  Provide a high level of visibility for the Project through branding and publicity.

Scope of Work

The Marketing and Branding Agency will be responsible for supporting  E4Impact in raising awareness of the initiative among all our stakeholders as well as communicate effectively on the Vijana in Kilimobizz-Youth Innovation Challenge rationale (why) and approach (how) in a way that encourages participation from key stakeholders.

Key Roles & Responsibilities

Task 1: Create a Landing Page

  • Develop a landing page with all the briefs about the  innovation challenge and all the relevant information provided by the partners towards successfully communicating to the target group.

NB: In as much as the contract duration is 2 weeks, the agency/expert will be required to work with the implementing partner from time to time to effect any necessary updates throughout the course of the challenge; to the very last stage of incubation and acceleration of selected businesses. 

Experience and Competencies

Applicants must include the following information in their submission under the appropriate letter-headings identified below:

  1. Agency: Description of agency profile, capability, experience in branding and communication strategies, graphic and web design, and content management.
  2. References: As references, kindly provide information indicating experience in similar assignments.
  3. Methodology: Include project working approach, methodology and proposed timeline for required outputs.
  4. Personnel: Description of personnel qualifications and competencies and their proficiency in English. Please provide the CVs of staff participating in the assignment.
  5. Availability:  Confirm that the named personnel are available to commence work immediately.

How to Apply

Interested applicants should email their Proposals detailing the service to be offered and the cost inclusive of Tax to [email protected] not later than 2nd May, 2023 at 5 PM EAT. The Subject of the email should quote Marketing and Branding Agency Consultancy- E4I/VIJANA IN KILIMOBIZZ/RFP 1/2023

Proposals received after the deadline will NOT be accepted.

Due to the large volumes of applications we receive, only the successful candidates will be contacted.